17 Strategies For Increasing Your Online Sales

In fact, your product could be the best solution to your customers’ problem. If you charge extra for shipping and handling, make sure that this is communicated to prospects before they reach the checkout page. Ensure that your print is large, that load times are three seconds or less, and that the mobile version of your site is easy to navigate via touch. Don’t forget to optimize UX for mobile, too, since more and more consumers are shopping over mobile in 2018.

• If it’s been years since a customer was last active, many businesses won’t refer to that person as an existing customer anymore.
• The process, pricing, and type of certificate you need varies depending on the size of your site and your industry and the provider you choose.


• You can also use tracking pixels and data from app installations to help you create lookalike audiences.


• Offering a unique promo code encourages customers to return and makes the offer feel exclusive and like they’re getting something that isn’t available to everyone.


• Modular furniture retailer Burrow skipped words in favor of a home page video to demonstrate their main value proposition — assembling new furniture can be fun, quick, and tool-less.


• Not all of your followers will convert into customers, but the more followers you gain, the better chance you have at winning new customers.

Since discussion topics span across many areas, there are countless opportunities to be seen by simply answering questions that relate to your brand. Jason Lemkin, CEO of SaaStr, has answered over 2,000 questions on Quora that generates over 1 million monthly views as a result. Not all of your followers will convert into customers, but the more followers you gain, the better chance you have at winning new customers. But integrating with Zoho could go a long way in attracting more customers. If you want to learn how to upsell, emulating these examples is a wise idea.

Ecommerce Business Models Explained

BigCommerce provides you with the technical 'bricks' to place at the core of your online operations — no-code page builders, secure check-out, SEO-friendly codebase and more. You can mix and match different 'bricks' to assemble a tiny house or a 6-bedroom Victorian mansion. Solo Stove website is an admirable example of how to use iconography in ecommerce. The fire pit manufacturer made custom icons for each product category to better convey what they are selling and highlight some of the main product specs.

Is marketing a good career?

Marketing is a good major because it's extremely versatile and may lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education. Marketing majors may pull in $50k to $208k a year. The Top 10% of earners pulled in over $208,000!

Take a look at your landing page copy, sales collateral, and other marketing materials. Everything your prospects see should tie back to your value proposition in one way or another. The greater the perceived value you can create surrounding your products or services, the more sales you’ll make. Fortunately, there are dozens of ways you can make more sales online, many of which you can implement right away. Some of these tips focus on specific strategies you can implement, whereas others are more generalized.

Create a simple checkout process

Physical goods are any tangible products that can be bought and sold in-store or online. Most often, these types of ecommerce businesses will be either B2C or D2C brands, but even some B2B vendors are also in the physical goods category. 

Given the large rise in e-commerce in recent years, many analysts, economists and consumers have debated whether the online B2C market will soon make physical, brick-and-mortar stores obsolete. There is little question that online shopping is growing at a significant rate. E-commerce consumers can end up buying products that differ from their expectations and have to be returned. In some cases, the customer must pay to ship a returned item back to the retailer.

What are the 7 strategies of marketing?

These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change rapidly, you must continually revisit these seven Ps to make sure you're on track and achieving the maximum results possible for you in today's marketplace.